happy120th birthday raymond loewy

Tue Nov 05, 2013 11:00 pm

i understand he had a large influence on farmall's culti-vision/letter series streamline look:
http://en.wikipedia.org/wiki/Raymond_Loewy#1930s
http://en.wikipedia.org/wiki/Farmall_tr ... ears_of_IH

curious if he also had a hand in the offset design concept...anybody know?

Re: happy120th birthday raymond loewy

Wed Nov 06, 2013 9:35 am

Fred - I think the answer to the offset design is yes. Pull up your second web address (wiki/farmall) and read the first paragraph. Al D

Re: happy120th birthday raymond loewy

Wed Nov 06, 2013 7:41 pm

Yup, he's what Farmalls and Studebakers had in common ......

Re: happy120th birthday raymond loewy

Wed Nov 06, 2013 8:51 pm

I don't have the proper reference material available right now. But as I recall, IH engineers had done considerable work on the offset design before Lowey was brought in to work on the appearance.

Lowey was also responsible for the man-on-a-tractor logo.

Re: happy120th birthday raymond loewy

Wed Nov 06, 2013 10:21 pm

goldencub wrote:Fred - I think the answer to the offset design is yes. Pull up your second web address (wiki/farmall) and read the first paragraph. Al D


yes, thanks...i read that: "IH commissioned an industrial designer, Raymond Loewy, to give the new Farmall general-purpose tractors a sleek new streamlined look"

but a "streamlined look" is generally in the sheet metal...like his studebaker makeovers, shroud covers for the locomotives, etc.
i can see his touch in my cub's hood and fender shapes, and i would _like_ to imagine he is responsible for the offset concept.

just wondering if there was anecdotal evidence that anybody here had come across that proves it.

Re: happy120th birthday raymond loewy

Wed Nov 06, 2013 11:01 pm

Would it help if I typed louder?

Re: happy120th birthday raymond loewy

Wed Nov 06, 2013 11:06 pm

I would tend to think that he just designed the appearance of things, which is I'm sure an oversimplification. The cult-o-vision was for pure function on one row tractors. Which if it was design or appearance IH would of carried the offset on up to the C the H and the M so the whole line of tractors would be similar.

That and Jim says it ain't so, which is definitive enough for me.

Re: happy120th birthday raymond loewy

Thu Nov 07, 2013 12:14 am

Jim Becker wrote:Would it help if I typed louder?


missed your response, thanks